White Monday has officially started. What is it?
The organisers, Sammie Ng and Qiyun Woo have shared the following note, do participate in the global movement if you can!:
Thank you for your support and interest in joining us in our first White Monday campaign on the 25th of November in Singapore – yup that’s the coming Monday!!
On WM, we hope to get individuals, organizations and businesses to pledge their non-participation in Black Friday, and to also share or promote alternatives. This campaign is not an “anti-” campaign, but to call consumers to rethink consumption and to embrace alternative ways of consumption.
To take part in the campaign, it’s just a few simple things! Check out these details on how to participate!
As this movement is still very new in Singapore, we hope that our participation this year can spark conversation here. We hope to get to make this movement gain momentum in Singapore and your support will help bring attention to circular consumption to make it more mainstream.