Green Kampong Co-founder Nadya Hutagalung has collaborated with elephant expert and best-selling author, Dr Tammie Matson, to co-found the Let Elephants Be Elephants (LEBE) campaign, a unique project to raise awareness of the connection between Asia’s growing consumption of ivory and Africa’s dwindling elephant population. This campaign aims to stop the demand for Ivory in Asia that is driving the poaching of the elephants. Today, almost 100 elephants are killed everyday in Africa.
The Let Elephants Be Elephants (LEBE) campaign urges the public to be conscious of the unlawful poaching of elephants, and participate in this movement to stop the demand for ivory by pledging their commitment to saying NO to ivory on the website www.letelephantsbeelephants.org and sharing the videos and facts on the website on their social networks.
Let Elephants Be Elephants (LEBE) is produced by award-winning producer Ernest Hariyanto, and presents facts and findings that bust myths about where ivory comes from and changes mindsets about the ivory people buy and the true cost to the elephants. The programme premieres Wednesday, 7pm on 23 April on National Geographic Channel and Friday, 1030am on 25 April on National Geographic Wild.