Coca Cola pushes recycling message in the heartlands

Over the Earth Day weekend, Coca Cola Singapore and NorthEast CDC launched their partnership to promote environmental awareness through recycling.

Through this initiative, Give It Back! block parties will be organised together with the National Environment Agency (NEA). Singapore Environment Council (SEC) and Ground-Up Initiative (GUI), where a reverse vending machine will be a fixture to highlight the act of recycling.  These parties will also communicate the how, why and where’s of recycling.

In addition, more than 360 HDB blocks in the Pasir-Ris Punggol GRC will carry recycling messages on lift doors informing of the importance of recycling, and the location of recycling bins.

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