Coca Cola pushes recycling message in the heartlands

Over the Earth Day weekend, Coca Cola Singapore and NorthEast CDC launched their partnership to promote environmental awareness through recycling.

Through this initiative, Give It Back! block parties will be organised together with the National Environment Agency (NEA). Singapore Environment Council (SEC) and Ground-Up Initiative (GUI), where a reverse vending machine will be a fixture to highlight the act of recycling.  These parties will also communicate the how, why and where’s of recycling.

In addition, more than 360 HDB blocks in the Pasir-Ris Punggol GRC will carry recycling messages on lift doors informing of the importance of recycling, and the location of recycling bins.


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  • About Green Drinks Singapore

    Founded in November 2007, Green Drinks Singapore is one of more than 800 cities with a Green Drinks presence.

  • We are a non-profit environmental movement that connects academia, green businesses, activists, community and government, for knowledge sharing and collaboration opportunities. We do this by organising informal talks every last Thursday of the month, over drinks! Once in a while, we hold discussions, documentary screenings and workshops to further engage the public and participants.
  • Started in 1989 in London, the Green Drinks movement is a self-organising network that is meant to be simple and unstructured. The global site can be found at
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