Panasonic Asia Pacific eco-campaign: Channel E on Facebook

Green Drinks recently attended Panasonic Asia Pacific’s launch of  its eco campaign, ‘Channel E’, which  can be viewed on its Facebook community page at www.facebook.com/panasonicasia.

Through this three-month campaign, which runs from March to June 2011, Panasonic aims to raise awareness on environmental issues to the social media community,  and encourage Asians to adopt more environmentally friendly practices.

Panasonic’s Asia Pacific Marketing Communications Manager Evelyn Wee said, “The Channel E campaign allows fans to educate each other on current environmental issues through submission of pictures and videos onto the Channel E site.” and added that the initiative “underscores Panasonic’s ‘eco ideas’ declaration in Asia Pacific to utilise social media platforms to generate eco awareness and inculcate eco habits.” 

Find out more about Channel E here.

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  • About Green Drinks Singapore

    Founded in November 2007, Green Drinks Singapore is one of more than 800 cities with a Green Drinks presence.

  • We are a non-profit environmental movement that connects academia, green businesses, activists, community and government, for knowledge sharing and collaboration opportunities. We do this by organising informal talks every last Thursday of the month, over drinks! Once in a while, we hold discussions, documentary screenings and workshops to further engage the public and participants.
  • Started in 1989 in London, the Green Drinks movement is a self-organising network that is meant to be simple and unstructured. The global site can be found at www.greendrinks.org.
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