Panasonic Asia Pacific eco-campaign: Channel E on Facebook

Green Drinks recently attended Panasonic Asia Pacific’s launch of  its eco campaign, ‘Channel E’, which  can be viewed on its Facebook community page at

Through this three-month campaign, which runs from March to June 2011, Panasonic aims to raise awareness on environmental issues to the social media community,  and encourage Asians to adopt more environmentally friendly practices.

Panasonic’s Asia Pacific Marketing Communications Manager Evelyn Wee said, “The Channel E campaign allows fans to educate each other on current environmental issues through submission of pictures and videos onto the Channel E site.” and added that the initiative “underscores Panasonic’s ‘eco ideas’ declaration in Asia Pacific to utilise social media platforms to generate eco awareness and inculcate eco habits.” 

Find out more about Channel E here.


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